Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Family Food Fight
Cindy Olsen
marketing. branding. creative content. consumer engagement. partnerships. publicity.
film partnerships.
Dwayne Johnson
As global brand partnerships lead, I worked in concert with The Walt Disney Co. Partnerships & Promotions team to usher in approval on these Domestic and International partnerships that clearly aided global box office success!
I collaborated at the intersection of filmmakers, Dwayne Johnson (who was also Executive Producer on the film), Disney and Seven Bucks Marketing fine-tuning details surrounding the creative development of supporting campaign elements.
Disney Jungle Cruise sailed into opening weekend with $34.2 million in ticket sales from theaters and $30 million from Disney+. The film kept afloat at the box office, chugging its way to $100 million domestically after its fifth weekend! When the Worldwide box office cume reached $187M, we announced that Jungle Cruise sequel was in the works!
Below is a sampling of film partnerships I shepherded with the Disney team.