partnerships

film. tv.

Leading brand partnerships and promotions for Dwayne Johnson's Seven Bucks Productions, I have been instrumental in strategically building brands within his portfolio, negotiating and developing revenue and press generating strategies across Dwayne Johnson’s worldwide TV, film and consumer product enterprises.
Achievements include:
  • I developed DJ's integration into 2020 Tokyo Olympics on NBC working closely with the network on script development, special shoot with DJ, post production of three in-program segments leveraged in exchange for gratis placements for ZOA commercial ad units during the Olympics.
  • I negotiated and developed a monumental moment with our partners at Disney for DJ's tequila brand, Teremana, in support of its new initiative--Mana Mobile--garnering significant earned media and brand awareness at the happiest place on earth.
  • Forged a new revenue stream via DJ's partnership with Acorns ‘It Begins With $7 Bucks’ launch campaign. I successfully negotiated the brand's support of a linear buy during the premiere of Young Rock on NBC  (a first for Seven Bucks as well as for the partner!).
  • When XBOX approached Seven Bucks with an opportunity for DJ to give away the first XBOX Series X, I seized the moment to leverage support for our future ZOA launch. I went on to conceive & negotiate an XBOX partnership valued at $1.7MM to launch DJ's new energy drink, ZOA, generating a surge in sales via 50% online traffic to site in 24 hours and significant earned media.
  • After being connected to our contacts at ESPN, I was able to leverage first-ever TV ads for DJ's Teremana tequila brand equating to over $4MM in free advertising.
  • Additionally, I have been leading our marketing relationship with Amazon generating new marketing/advertising support on site (Marketing Lifestyle, Amazon Live, Alexa).
  • I negotiated and developed first-ever, record breaking audioliner Spotify playlist, Dwayne Johnson’s Progress Workout Playlist  and Dwayne Johnson's Iron Paradise Tour Playlist to launch according Project Rock Progress apparel lines.