Family Circle Magazine.
Family Food Fight
I brokered a three-way partnership between Family Circle Magazine, Endemol Shine North America and ABC to develop a series of ‘Cooking With Cat’ how-to cooking demos with the show's culinary judge, Cat Cora. These videos, inclusive of premiere and sustaining tune-in, lived on familycircle.com and successfully translated Family Circle’s cooking enthusiasts into FFF viewers.
Results: 2.9M Viewers to Premiere! Average site visit 6 1/2 minutes!
1 page editorial with Cat Cora, a full page ad and a ⅓ column for promoting tune-in to FC full circulation with a total reach of 13M (full circ 4M).
FC promoted socially on a weekly basis to over 1M+ followers (Facebook, Twitter and Instagram) and an email blast to 35K brand enthusiasts.
ABC promoted Cooking With Cat with posts from @FoodFightABC social accounts (all platforms) and a RT of Family Circle posts