Pinterest

Family Food Fight

 

 

Partnering with Pinterest on a 4-week co-branded campaign, I spearheaded development of weekly IG Stories with the host of FFF,

Ayesha Curry, allowing us to market the show to Pinterest's 285M users and Ayesha's 7M followers.

This Partnership

4-Week Co-Branded Campaign delivered 2.5M impressions!

  • Every Thursday, Ayesha took to her IG Stories to share a recipe that she makes for her own family and is based upon that night’s FFF episode, with a swipe up to get the recipe and some of her featured products, as well as drive followers to FFF pinterest board.

  • Pins would link to shophomemade.com for the full recipe

  •  With Pinterest’s 285 million+ users and focus on lifestyle and cooking content, this was the perfect platform to partner on the show to reach an engaged audience.

  • +weekly social promotion on Ayesha (7M) and Pinterest’s IG stories (1M followers)

 

Ratings Success!!

.6 (P18-49), 2.9M total viewers!

 

 

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