BuzzFeed Tasty

MasterChef

I spearheaded development of this first-to-market paid placement to promote viewership of the 10th Anniversary season of MasterChef. Tapping Buzzfeed’s extremely popular Tasty Story format, this 4 minute video features a popular Tasty personality ‘interacting’ with our judges while cooking the winning dish from Season 1 and organically serving up tune-in messaging.

​

​

This First-Ever Promotion Delivered:

​

• 8.4M+ Total Campaign Impressions - 2-day flight

• 2.45M+ Total :03s Global Views 

• Ave Watch Time on YT: 02:41

• 25.57% Onsite VTR 

• 46.94% Instagram VTR 

• 23.52% Facebook VCR

​

​

Ratings Success!!

Premiered to 1.1 L3 rating (P18-49)

​

​