BuzzFeed Tasty
MasterChef

I spearheaded development of this first-to-market paid placement to promote viewership of the 10th Anniversary season of MasterChef. Tapping Buzzfeed’s extremely popular Tasty Story format, this 4 minute video features a popular Tasty personality ‘interacting’ with our judges while cooking the winning dish from Season 1 and organically serving up tune-in messaging.
This First-Ever Promotion Delivered:
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8.4M+ Total Campaign Impressions - 2-day flight
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2.45M+ Total :03s Global Views
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Ave Watch Time on YT: 02:41
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25.57% Onsite VTR
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46.94% Instagram VTR
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23.52% Facebook VCR
Ratings Success!!
Premiered to 1.1 L3 rating (P18-49)

