MasterChef

BuzzFeed Tasty

I spearheaded development of this first-to-market paid placement to promote viewership of the 10th Anniversary season of MasterChef. Tapping Buzzfeed’s extremely popular Tasty Story format, this 4 minute video features a popular Tasty personality ‘interacting’ with our judges while cooking the winning dish from Season 1 and organically serving up tune-in messaging.

This First-Ever Promotion Delivered:

8.4M+ Total Campaign Impressions - 2-day flight
2.45M+ Total :03s Global Views
Ave Watch Time on YT: 02:41
25.57% Onsite VTR
46.94% Instagram VTR
23.52% Facebook VCR

Ratings Success!!

Premiered to 1.1 L3 rating (P18-49)

MC Tasty Partnership Recap