Family Circle Magazine

MasterChef

 

 

ONE POT WONDERS

Partnering with Family Circle Magazine, I grew the collaborative partnership to deliver 

One pot wonders working parents

One Pot Wonder: one hour and one pot to make one incredible dish!

have one hour, one pot to make one incredible dish!

Guest Judge Daphne Oz visits the MasterChef set to be an integral part of an elimination round with the remaining top eight contestants. Daphne presents them with a mystery box challenge whereby they must use a cast iron skillet to make a dish, or, as Daphne coined it, ‘every working parent likes to call them, one pot wonders.’ (1:04:14) Contestants have just one hour and one pot to complete this challenge.

Partnership Delivery: 

FAMILY CIRCLE MAGAZINE: Editorial: 4 million circulation, 13 million total reach

  • 8.4M+ Total Campaign Impressions - 2-day flight

  • 2.45M+ Total :03s Global Views 

  • Ave Watch Time on YT: 02:41

  • 25.57% Onsite VTR 

  • 46.94% Instagram VTR 

  • 23.52% Facebook VCR

Ratings Success!!

3.1M total viewers (.7 rtg P18-49) tuned into this episode reinforcing that MasterChef is FOX’s #1 unscripted show of the summer! 

 

 

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