Franchise Initiatives

MasterChef

 

 

As VP Marketing at Endemol Shine North America, I have been responsible for leading marketing efforts for the company's licensing initiatives, ensuring that product marketing strategy, development and execution aligns with the DNA of the IP.

 

Collaborating with the North American Licensing Team, Press & Publicity, MasterChef/MasterChef Junior showrunners, Production, Post, Legal, Business Affairs, and across multiple FOX divisions, here is a sampling of licensed initiatives for which I led multi-channel marketing campaigns spanning across on-air and digital. 

 

ON-AIR TAGS

MASTERCHEF JUNIOR BAKES

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