As part of my role as VP Marketing at Endemol Shine North America, I was responsible for leading marketing efforts for the company's licensing initiatives, ensuring that product marketing strategy, development and execution aligned with the DNA of the IP.
Collaborating with the North American Licensing Team, Press & Publicity, MasterChef/MasterChef Junior showrunners, Production, Post, Legal, Business Affairs, and across multiple FOX divisions, here is a sampling of licensed initiatives for which I led multi-channel marketing campaigns spanning across on-air, digital, social, and experiential.
MASTERCHEF JUNIOR BAKES
In an effort to announce the new MasterChef Junior Bakes cookbook, I brokered a partnership with the Association of Children's Museums and Clarkson Potter to bring live demo's to local Children's Museums around the country. Celebrating creativity, teaching simple cooking techniques and inspiring young home cooks to develop a love for baking, this partnership wove on-air talent from the show into the museum's programming.
Each museum purchased an inventory of books from Clarkson Potter to sell at the event and beyond, and supported the event through membership, social and on-location promotion. As a result, each local museum reported record attendance, higher social engagement and a boost in membership sales!