As VP Marketing at Endemol Shine North America, I have been responsible for leading marketing efforts on the company's licensing initiatives.
Collaborating with the North American Licensing Team, Press & Publicity, MasterChef/MasterChef Junior showrunners, Production, Post, Legal, Business Affairs, and across multiple FOX divisions (Ad Sales, Network Marketing, Legal, BA), here is a sampling of licensed initiatives for which I led multi-channel marketing campaigns.
This is a sampling of the on-air tags I wrote and produced to appear in various episodes throughout the season of MasterChef and MasterChef Junior.
Ensures that Product strategy, development and execution are on-brand and in-line with the production's DNA.
Here is a sampling of the on-air tags I wrote and produced to appear in episode across MasterChef and MasterChef Junior series on FOX.