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I am thrilled to have been a part of one of the most valuable media partnerships for the studio with telcom behemoth, Sky, leading development of Sky's Despicable Me 3 print and digital campaign for the UK, Republic of Ireland and Germany. Working with Universal Picture's Brand Marketing team, I ushered in approvals from all constituents in the course of creating campaign elements that delivered on both the partner's and filmmaker's strategies.

 

This partnership significantly aided box office success--Despicable Me 3 was the biggest animated film in 2017 in the UK, France, Spain, Belgium, and the Netherlands. The film garnered an outstanding global five-day gross total of $241.4MM WW!

Direct Response TV Spot

RADIO

SPOTIFY 

PRINT | OOH

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Sky Print 6_Page_4

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Sky Print 6_Page_7

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Sky Print 6_Page_6

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