Doritos Jurassic World: Fallen Kingdom partnership aided box office success like no other! JWFK stomped into 48 international markets with an outstanding debut exceeding studio and industry estimates, earning $151MM and opening No. 1 in all territories where it was released.
I led execution of this 360-campaign across 15 international territories valued at $5MM+ ATL. Included TVC, packaging, POS, PR stunting, and development of an LTO chip--Blue, inspired by the film's famous Raptor.
Track. Rescue. WIN.
An epic eruption threatens to destroy Isla Nublar and all the dinosaurs on it...
Do you have what it takes to rescue the dinosaurs from destruction?
Grab a code from specially marked packs of Doritos for your chance to win prizes in the Doritos Jurassic World Fallen Kingdom Track Rescue Win game experience. Players can track and rescue dinosaurs on Isla Nublar by completing Jurassic-themed experiences inspired by the film.
Universal partnered with Doritos to develop this game experience which successfully extended the brand tie-in and immersed consumers in the film's core canon.
Working across all international territories, I developed social media strategies drafting off core promotional look of packaging, POS and TVC which laddered up to the overall film strategy positioning.
Each territory digital campaign included a local promotion overlay, as seen here for Canada and Mexico.