top of page
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson

Family Food Fight
Cindy Olsen
marketing. branding. creative content. consumer engagement. partnerships. publicity.



This multi-regional international program across various CPW cereal brands provided an impressive $16MM total media value to the box office release of Despicable Me 3. I managed execution of this multi-platform campaign to include creative development of this custom animated spot, co-branded packaging, licensed premiums, POS, digital, and OOH experiential events.
This campaign aided Despicable Me 3's outstanding five-day opening gross total of $241.4MM worldwide.

15MM+
BRANDED PACKS
POINT OF SALE



LICENSED PREMIUMS



IN-STORE ACTIVATIONS

bottom of page