This multi-regional international program across various CPW cereal brands provided an impressive $16MM total media value to the box office release of Despicable Me 3. I managed execution of this multi-platform campaign to include creative development of this custom animated spot, co-branded packaging, licensed premiums, POS, digital, and OOH experiential events. 

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This campaign aided Despicable Me 3's outstanding five-day opening gross total of $241.4MM worldwide.