This GLOBAL program across Ferrero's Tic Tac brand included an impressive licensing fee, and over $14MM ATL to include $10MM in TV advertising.

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I spearheaded creative development of a custom animated spot, POS, packaging, trade ads, print, digital, and social campaign elements. 

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This campaign aided Despicable Me 3's outstanding global five-day gross total of $241.4MM worldwide.