This scaled regional program across P&G's Air, Surface and Dish categories (brands included; Febreze, Ambi Pur, Flash, Fairy, Meister Proper/Mr Clean, Dreft & Swiffer) in the UK, Germany, Austria, Switzerland and Netherlands worth over $3MM in Total media with $1MM of that being ATL.

I led development of the overarching theme, TVC, key visual and subsequent POP, digital and print media campaign elements.