This scaled regional program across P&G's Air, Surface and Dish categories (brands included; Febreze, Ambi Pur, Flash, Fairy, Meister Proper/Mr Clean, Dreft & Swiffer) in the UK, Germany, Austria, Switzerland and Netherlands worth over $3MM in Total media, with $1MM being ATL.

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I led development of the overarching theme, TVC, key visual and subsequent POP, digital and print media campaign elements.