This GLOBAL program across Ferrero's Nutella brand included an impressive licensing fee and over $14MM in TV advertising support for the film's release.

I spearheaded creative development of this 360-co-branded campaign to include this custom animated spot, POS, packaging, trade ads, print, digital, and social campaign elements. 

This campaign aided Despicable Me 3's outstanding five-day opening gross total of $241.4MM worldwide.

33MM+
BRANDED PACKS
WORLDWIDE
POINT OF SALE

DIGITAL

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