Ferrero's Nutella brand 'See the Movie, Spread the Happy' global campaign included an impressive licensing fee and over $14MM in TV ad support for the film's release.

​

I spearheaded creative development of this 360-co-branded world-wide campaign to include this custom animated spot, POS, packaging, trade ads, print, digital, and social campaign elements. 

​

This campaign aided Despicable Me 3's outstanding five-day opening gross total of $241.4MM worldwide.