Spearheading development of Endemol Shine North America's booth at Licensing Expo Las Vegas was a an opportunity to employ ever lever of marketing--from the 'WOW' factor-video-wall to the custom MasterChef room. I led all facets of developing the booth: vendor negotiating, legal clearances, AV production, print graphics, branding strategy, etc. to ensure the booth was produced on budget and on timeline every step of the way for our Licensing team.