I was an instrumental force in launching DJ's healthy energy drink, ZOA, to the masses. In particular, I brokered the brand's Seller Central account build out with Amazon successfully setting up ZOA with special services to grow our business on the platform in it's crucial first year.
Working in concert with executive teams, I was instrumental in marketing ZOA to the masses, particularly where ZOA intersects DJ's brand and social footprint.
To announce ZOA's availability on AMAZON, I brokered a stunt with the Amazon Live team whereby DJ would become an Amazon driver for a day delivering ZOA to everyday warriors!
Additionally, I brokered and set process to a marketing relationship with Amazon's Direct Sales Team (3P selling) working directly with a vendor manager to synergize on cross-company marketing support for ZOA during the new energy drink's pivotal first-year of commerce on the platform--i.e., Amazon Lifestyle, I led creative development and negotiation of banner space as seen below.
Sip your ZO. Now let's go!