Working in concert with executive teams, I was instrumental in marketing ZOA to the masses, particularly where ZOA intersects DJ's brand and social footprint.
To announce ZOA's availability on AMAZON, I brokered a stunt with the Amazon Live team whereby DJ would become an Amazon driver for a day delivering ZOA to everyday warriors!
Additionally, I brokered and set process to a marketing relationship with Amazon's Direct Sales Team (3P selling) working directly with a vendor manager to synergize on cross-company marketing support for ZOA during the new energy drink's crucial first-year selling on the platform--i.e., Amazon Lifestyle, I led creative development and negotiation of banner space as seen here.
Sip your ZO. Now let's go!