Total Brand Immersion.
Let's face it - consumers are becoming more and more immune to traditional advertising. Fragmentation and saturation of conventional media has led to the reduced effectiveness of traditional promotional methods.
Experiential marketing, however, by its very nature can break through consumer's mental barriers creating a dialogue that cannot be ignored. Effectively executed, experiential marketing engages consumers on a personal level generating a deeper connection than passively viewing or hearing an ad. And when the execution is uber clever, earned media becomes your ultimate brand evangelist!
Here are a few of the many buzz-worthy stunts and branded events I designed and produced to push tune-in & awareness.