Driving development of DM3 McDonald's co-branded ad, I managed production with Leo Burnett & filmmakers from concept to delivery to all McD international markets. Additionally, I developed the global Happy Meal POP template kit while managing working relationships with partner agencies, McD's Family Marketing team and Illumination. This partnership aided box office success garnering an outstanding global five-day gross total of $241.4MM WW.
McDonald's UK Despicable Me 3 Happy Meal campaign included this hybrid co-branded ad that I developed with Leo Burnett, McDonald's UK Marketing team and Illumination Entertainment. Spot development included ushering in legal clearances, filmmaker & studio approvals and development of branded POP elements. This promotion aided the studio's international box office success garnering an outstanding global five-day gross total of $241.4MM worldwide.
McDonald's & The Secret Life of Pets co-branded custom animated ad aired in all international markets promoting the film-themed Happy Meal program. I spearheaded concept development, IMG custom animation production process, and directed the Happy Meal POP kit development between TBWA Paris, TMS, McDonald's Global Marketing team, and Illumination Entertainment.
Leading development of McDonald's UK hybrid co-branded ad, I was instrumental in identifying an appropriate tie to a legally required 'healthy message.' Providing direction for injecting 'healthy' product into animation, I secured client/filmmaker adoption while managing production of the Happy Meal POP kit with TMS, Leo Burnett, McD's Family Marketing team, and Illumination Entertainment.