MCDONALDS | DM3 | PETS

Driving DM3 McDonald's co-branded campaign, I managed TVC production with Leo Burnett, filmmakers and the studio from concept to international market delivery. I developed the global Happy Meal POP kit while managing working relationships with partner agencies, McD's Global Family Marketing team and Illumination. This partnership aided box office success garnering an outstanding global five-day gross total of $241.4MM WW and was considered one of McDonald's most successful Happy Meal programs to date.

Given mandated government guidelines on marketing to kids, McDonald's UK Despicable Me 3 Happy Meal campaign was anchored by this hybrid co-branded ad which includes 'healthy messaging.' I spearheaded development with Leo Burnett, McDonald's UK Marketing team and Illumination Entertainment. Campaign oversight included ushering in legal clearances, filmmaker & studio approvals and development of branded POP elements. This promotion aided the studio's international box office success garnering an outstanding global five-day gross total of $241.4MM worldwide.

McDonald's & The Secret Life of Pets co-branded custom animated ad aired in all international markets promoting the film-themed Happy Meal program. I spearheaded concept development, collaborated with filmmakers on IMG custom animation production, and directed the Happy Meal POP kit development between TBWA Paris, TMS, McDonald's Global Marketing team, and Illumination Entertainment.

Leading development of McDonald's UK hybrid co-branded ad, I was instrumental in identifying an appropriate tie to a legally required 'healthy message.' Providing direction for injecting 'healthy' product into animation, I secured client/filmmaker adoption while managing production of the Happy Meal POP kit with TMS, Leo Burnett, McD's Family Marketing team, and Illumination Entertainment.