There's a MANHUNT in Times Square!
Bravo's "Manhunt: The Search for America's Most Gorgeous Male Model," hosted by Carmen Electra, followed 20 men as scouts plucked them from America’s streets to see if they have the look, the fire and the style to be a model.
And what better way to get America to watch your new show than to have the stars appear in their skivvies smack-dab in the middle of Times Square?!
Even better - these guys stood underneath the very billboard displaying the show's key art which features each contestant in his boxer briefs. With a visit from Carmen, a crowd of adoring fans and several members of the press - this stunt proved to be a memorable success.
Executing this stunt from top to bottom (no pun intended, I swear.), I worked closely with Publicity, show producers, agencies, and talent management teams to wrangle all the beautiful Manhunt faces in order to execute this eye-popping stunt.
It was a dirty job, but hey look at those...faces. Someone had to do it.
RESULTS: National hit in US Weekly, interview on The Today Show, over 1MM tourist impressions.