Want to know how to interrupt those trigger happy thumbs during a commerical break so that viewers actually watch your on-air ads? Through custom branded solutions that integrate your marketing message along with the popularity of NBC celebrities.
So buh-bye, spot buys.
In support of NBC's Ad Sales Client Solutions unit, I collaborated with the Creative Partnerships team ideating the below custom content concepts which effectively tie each advertiser's marketing strategy to individual show positioning.
Here's a sampling of concept treatments I composed for client adoption: