If you were a QSR, how would you attract and motivate consumers to eat specific menu items from your establishment?
Or, moreover, if you were a banking institution, how would you get the public to depend on you to meet their financial needs?
You'd tie-in with one of NBC's hottest shows serving your core audience. In other words...
Fish where the fish are!
Here are four campaigns I ideated, wrote and pitched to the in-house agency that supports the NBC Owned Television Station Sales Group. Each concept meets specific marketing objectives set forth by Taco Bell and Bank of America while, at the same time, promotes demographically compatable NBC programming.
TARGET DEMO: A18-34, male skew.
CLIENT OBJECTIVE: Increase Cantina Bell Menu sales, boost store traffic and instigate viral traction.
TARGET DEMO: A25-54
CLIENT OBJECTIVE: Extend BofA positioning as a community bank, enhance branding and increase Facebook likes.