The average person sees an estimated 5,000 ads per day. From commercials on television and pop-ups on the Internet to advertising on bathroom stalls and subway platforms--the messages are endless.

 

In order to make viewers take note of their ads within such supersaturation, advertisers are integrating their messaging into content giving rise to the booming practice of branded custom content marketing.

 

Here are a few samples to further illustrate my grasp on how to reach the multi-channel, multi-tasking, delivery-on-demand mentality of today's consumer while paying special attention to the brand integrity of all partners.