In our growing delayed viewing lifestyle, custom content is the powerful vaccine to combat viewer’s 'triggerfinger' response to  

on-air advertising.


Here is just a sampling of the branded integrated custom content commercials and promercials that I have produced which effectively tie advertiser brands to strategically chosen network & studio IP. 


Working cross-functionally with show EPs, filmmakers and senior management, I oversaw development of these special shoot, clip, animated on-air spots, and co-branded digital initiatives to include: concept ideation, script development, legal/talent management approvals, client adoption of creative, production oversight, and budget management.


For added impact, many of these custom pieces aired adjacent to the brand’s commercial pod or as part of a global media campaign.