In our growing delayed viewing lifestyle, custom content is the powerful vaccine to combat viewer’s 'triggerfinger' response to on-air advertising.

 

Here is just a sampling of the branded integrated custom content commercials and promercials on which I led strategy and production to effectively align advertiser brands to specific network & studio IP. 

 

Working cross-functionally with show EPs, filmmakers and senior management, I oversaw development of these special shoot, clip, animated on-air spots, and co-branded digital initiatives to include: concept ideation, script development, legal/talent management approvals, client adoption of creative, production oversight, and budget management.

 

For added impact, many of these custom pieces aired adjacent to the brand’s commercial pod and/or as part of a global or regional media campaign.