ABC’s PAN AM took flight during Fashion Week in New York City with a branded consumer activation designed to offer an in-flight experience without ever leaving the ground!
Fashioned like the stars of ABC’s new retro-drama, ‘flight attendants’ engaged consumers in the brand by offering coffee & tea from a custom Pan Am in-flight coffee cart while talking about the show.
Over four days, flight attendants circulated highly trafficked areas of the city promoting the jet-setter lifestyle of this new series. Handing out vintage Pan Am Explorer bags and branded track bags, they interacted with consumers talking up the show and promoting tune-in.
3,100 Pan Am track bags distributed
500 cups of coffee over 2 days
400 Consumer Winners Pan Am
Vintage Explorer bags
3.1 rating (A18-49) with
10.87M Total Viewers.
Second in timeslot behind
Sunday Night Football.