Directing ABC's Summer Sampling Program, I oversaw legal approvals, music clearances, survey data collection, and execution of pilot screenings at local state fairs, festivals, movies-in-the-park and more:
I contracted theaters in Houston, Dallas, Austin, and San Antonio to screen the GCB pilot. Working with the local ABC affiiate, we showed the episode to a crowded theater each time. Screenings were promoted through the theater social media channels and during local affiliate on-air time. Each event screening was complete with GCB nail polish, tune-in collateral and an earful of viewer comments!
Austin, TX (June)
Partnering with ATX Festival, I negotiated ABC's sponsorship to include promotional trailer placement at select pilot screenings, full page color ad in festival program, website exposure and inclusion in festival bags. I collaborated with Talent Relations to travel Once Upon a Time's consulting producer, Jane Espenson, to the festival to appear on a panel discussion after the pilot screening.
Anaheim, CA (March)
Working in tandem with ABC Press & Publicity, I coordinated a pilot screening for Once Upon a Time followed by a panel discussion with creators, Eddy Kitsis and Adam Horowitz. Additionally, I oversaw two autograph sessions with fans and an exclusive interview assembly with digital press outlets.