There is one lesson I've learned in composing press releases: Stop writing press releases.


Instead, start writing a compelling story.


A well crafted release is not a prompt for a journalist to write an article; rather, a great press release is published as an article.  Many times the better your press release, the more of it that gets extracted verbatim in the final article.


Here are a few press releases I composed in support of generating publicity for various network show premieres. 

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