"What you call love was invented by guys like me to sell nylons.” – Don Draper
No truer words have been spoken. Advertising shapes our sense of the world. To this day, we live in a culture imbued with advertising messages: Buy that. Go here. Watch this.
Whether promoting tune-in or selling a product - effective on air ads inspire an emotional connection to the audience. A great ad will stall a viewer's use of the FF button so that he/she can think about what you (the broadcaster/advertiser) have to say. And a really great ad will motivate a viewer to take action.
However, producing those stop-and-watch worthy on-air ads begins with one important thing: THE ALMIGHTY SCRIPT.
And here is just a sampling of commercial, promercial and radio scripts I've composed and/or co-developed in the pursuit of selling TV shows....while wearing those nylons!