Want people to remember your brand?
Then give them something BIG!
Sweepstakes are an effective tool to spawn brand recognition and word-of-mouth in this proliferated media market of ours. This type of marketing has become more powerful than ever since people are prone to tell friends about things that capture their interest instantly through social media channels.
When a sweepstakes gains traction in social media it becomes the gift that keeps on giving to a brand as audience accumulation has no limit in the digital world.
Here are two of my favorite sweepstakes (traditional and digital) that I concepted, developed and executed to ratings success.