Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson

Family Food Fight
Cindy Olsen
marketing. branding. creative content. consumer engagement. partnerships. publicity.
Dwayne Johnson
partnerships.



NBA Finals
Through a partnership I brokered with ESPN and ABC, we were able to leverage first-ever on-air TV ads for Teremana in the 2020 NBA Finals.
In exchange for DJ’s support of Game 2, Game 4 and Leslie Jones’ new show, Supermarket Sweep on ABC, I was able to secure (10) TV media units surrounding the NBA Finals across ABC and ESPN equating to $4.2M+ in paid media value for Teremana, offering the brand exposure to a 4-quad national audience diverse in gender, race and age.
I was able to leverage an additional :15 unit during Jimmy Kimmel's Game Night special on ABC.
TOTAL COMMERCIAL TIME
Promised: 6 x :30, 3 x :15 = 3:45
Delivered: 7 x :30, 3 X :15 = 4:15

DJ SOCIAL POSTS
DJ posted a photo of himself having dinner while watching Game 2 of the NBA Finals as part of the strategy to remind folks to watch. He also posted this inspiring video in support of Game 4 of the finals that featured audio from his inspirational talk with the LA Lakers rooting a message of his motivational words: ‘They’re Not Going to Stop ME.' Engagement was off the charts on both posts:
10/2 PHOTO
LIKES: 2,650,525
COMMENTS: 16,012
SHARES: 29,519
SAVES: 20,119
REACH: 30,819,949
IMPRESSIONS: 33,072,448
10/6 VIDEO
VIEWS: 2,093,170
LIKES: 376,376
COMMENTS: 2,154
SAVES: 2,506
SHARES: 4,569
REACH: 6,743,605
IMPRESSIONS: 7,607,242
LESLIE JONES
SUPERMARKET SWEEP
As part of agreed upon synergistic support, DJ sent Leslie Jones, host of Supermarket Sweep on ABC, a savory bouquet of Teremana to her home to add to her surprise and organic delight timed to her personal viewing party. What resulted was a funny post from Leslie, later reposted by DJ, of course!