Through a partnership I brokered with ESPN and ABC, we were able to leverage first-ever on-air TV ads for Teremana in the 2020 NBA Finals.
In exchange for DJ’s support of Game 2, Game 4 and Leslie Jones’ new show, Supermarket Sweep on ABC, I was able to secure (10) TV media units surrounding the NBA Finals across ABC and ESPN equating to $4.2M+ in paid media value for Teremana, offering the brand exposure to a 4-quad national audience diverse in gender, race and age.
I was able to leverage an additional :15 unit during Jimmy Kimmel's Game Night special on ABC.
TOTAL COMMERCIAL TIME
Promised: 6 x :30, 3 x :15 = 3:45
Delivered: 7 x :30, 3 X :15 = 4:15
DJ SOCIAL POSTS
DJ posted a photo of himself having dinner while watching Game 2 of the NBA Finals as part of the strategy to remind folks to watch. He also posted this inspiring video in support of Game 4 of the finals that featured audio from his inspirational talk with the LA Lakers rooting a message of his motivational words: ‘They’re Not Going to Stop ME.' Engagement was off the charts on both posts:
As part of agreed upon synergistic support, DJ sent Leslie Jones, host of Supermarket Sweep on ABC, a savory bouquet of Teremana to her home to add to her surprise and organic delight timed to her personal viewing party. What resulted was a funny post from Leslie, later reposted by DJ, of course!