Pan Am lands at Fashion Week
Please put your seat backs and tray tables in their upright and locked positions for
US Weekly's 25 Most Stylish New Yorkers Event!
ABC's new fall show, Pan Am, introduces audiences to the exciting lives of the fashion-forward stewardesses and aircraft pilots of Pan American Airline as it operated in the early 1960s at the beginning of the commercial Jet Age. Within each one-hour episode, the fashion of the 60's is a visual masterpiece captured with impeccable design and detail--just another reason to tune-in each week!
In an effort to strategically market the show to primarily a female audience, I developed a unique tie-in to New York City's Fashion Week by partnering with US Weekly to sponsor their annual event honoring New York City's Fashion Elite during NYC Fashion Week--25 Most Stylish New Yorkers event.
This star-studded event included over 400 celebrities, designers, models, and fashionable VIPs--including Pan Am 'stewardesses!' Tapping into the power of celebrity at this annual fashion week soiree, I worked in concert with US Weekly to integrate Pan Am organically into the event footprint garnering significant earned media, inclusion in post-party editorial in-book reaching 13M+ readers, and a feature on US Weekly digital homepage reaching an additional 10M online users.