Dwayne Johnson

brand partnerships.

Leading brand partnerships and promotions for Dwayne Johnson's Seven Bucks Productions, I have been instrumental in strategically building brands within his portfolio, negotiating and developing revenue and press generating strategies across Dwayne Johnson’s worldwide TV, film and consumer product enterprises, evangelizing initiatives to his 400M global social followers.

Achievements include:

  • I developed DJ's integration into 2020 Tokyo Olympics on NBC working closely with the network on script development, special shoot with DJ, post production of three in-program segments leveraged in exchange for gratis placements for ZOA commercial ad units during the Olympics.

  • I negotiated and developed a monumental moment with our partners at Disney for DJ's tequila brand, Teremana, in support of its new initiative--Mana Mobile--garnering significant earned media and brand awareness at the happiest place on earth.

  • Forged a new revenue stream via DJ's partnership with Acorns ‘It Begins With $7 Bucks’ launch campaign. I successfully negotiated the brand's support of a linear buy during the premiere of Young Rock on NBC  (a first for Seven Bucks as well as for the partner!).

  • When XBOX approached Seven Bucks with an opportunity for DJ to give away the first XBOX Series X, I seized the moment to leverage support for our future ZOA launch. I went on to conceive & negotiate an XBOX partnership valued at $1.7MM to launch DJ's new energy drink, ZOA, generating a surge in sales via 50% online traffic to site in 24 hours and significant earned media.

  • After being connected to our contacts at ESPN, I was able to leverage first-ever TV ads for DJ's Teremana tequila brand equating to over $4MM in free advertising.

  • Additionally, I have been leading our marketing relationship with Amazon generating new marketing/advertising support on site (Marketing Lifestyle, Amazon Live, Alexa).

  • I negotiated and developed first-ever, record breaking audioliner Spotify playlist, Dwayne Johnson’s Progress Workout Playlist  and Dwayne Johnson's Iron Paradise Tour Playlist to launch according Project Rock Progress apparel lines.