"Living well is the best revenge," says EVERYBODY!
The Revenge Hampton’s Getaway Sweepstakes sponsored by Lexus gave ABC viewers the chance to live like a socialite, thereby experiencing their own authentic slice of Revenge.
I brokered and oversaw the entire development of this first-of-its-kind partnership between Yahoo’s Into Now second screen app and ABC. The sweepstakes was sold to Lexus, thereby, augmenting this digital marketing partnership with valuable on-air promotion.
Fans were engaged on a meaningful level during the season's last two LIVE viewings. Viewers who watched the hit series LIVE could sign-in to Into Now's free app on their iPad, iPhone or Android, and tag the show to enter to win a one week stay at an oceanfront house in the Hamptons for two, complete with airfare and prize money.
In the app, fans participated in Revenge-themed trivia,
engaged in real-time conversations with friends and other
fans, and shared what they were watching directly to
their Facebook and Twitter feeds.
This exciting promotion included:
Incremental on-air and digital media buy provided by
Sponsorship fee to cover all prizing provided by Lexus
Overlay Season 1 DVD Pre-sale promotion in app
Two additional :30 spots in prime promoting the
sweepstakes paid for by Lexus
Over $2MM of media support across the Yahoo platform
for ABC's Revenge and the sweepstakes
(50M impressions in just three days!)
800+ press pickups covering this promotion including the Associated
Press, MediaPost, The Wrap (syndicated on Reuters), CBS news,
On 5/16/12: from 10-11pm, ABC freshman Revenge earned a 2.0 A18-49, 6.9MM Total Viewers and ran #2 to the second hour of CBS's Criminal Minds finale.
On 5/23/12: the season finale of Revenge finished as the #1 series in the 10 o’clock hour earning a 2.4 A18-49, 7.85MM Total Viewers beating out the season ender of NBC’s veteran Law & Order: SVU by strong margins.
Life is surely better when you're living like a Grayson!