into now.

yahoo 

 

 

"Living well is the best revenge," says EVERYBODY!

 

 

The Revenge Hampton’s Getaway Sweepstakes sponsored by Lexus gave ABC viewers the chance to live like a socialite, thereby experiencing their own authentic slice of Revenge.

 

I brokered and oversaw the entire development of this first-of-its-kind partnership between Yahoo’s Into Now second screen app and ABC. The sweepstakes was sold to Lexus, thereby, augmenting this digital marketing partnership with valuable on-air promotion.

 

Fans were engaged on a meaningful level during the season's last two LIVE viewings. Viewers who watched the hit series LIVE could sign-in to Into Now's free app on their iPad, iPhone or Android, and tag the show to enter to win a one week stay at an oceanfront house in the Hamptons for two, complete with airfare and prize money.

 

In the app, fans participated in Revenge-themed trivia,

engaged in real-time conversations with friends and other

fans, and shared what they were watching directly to

their Facebook and Twitter feeds.

 

This exciting promotion included:

  • Incremental on-air and digital media buy provided by

       Lexus 

 

  • Sponsorship fee to cover all prizing provided by Lexus

 

  • Overlay Season 1 DVD Pre-sale promotion in app

 

  • Two additional :30 spots in prime promoting the

       sweepstakes paid                                                                                                              for by Lexus

 

  • Over $2MM of media support across the Yahoo platform

       for ABC's Revenge and the sweepstakes

      (50M impressions in just three days!)

 

  • 800+ press pickups covering this promotion including the Associated  

       Press, MediaPost, The Wrap (syndicated on Reuters), CBS news,

       and KABC-TV

 

Ratings Success!!

On 5/16/12: from 10-11pm, ABC freshman Revenge earned a 2.0 A18-49, 6.9MM Total Viewers and ran #2 to the second hour of CBS's Criminal Minds finale. 

 

On 5/23/12: the season finale of Revenge finished as the #1 series in the 10 o’clock hour earning a 2.4 A18-49, 7.85MM Total Viewers beating out the season ender of NBC’s veteran Law & Order: SVU by strong margins. 

 

Life is surely better when you're living like a Grayson!

 

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