Family Food Fight
marketing. branding. creative content. consumer engagement. partnerships. publicity.
"Living well is the best revenge," says EVERYBODY!
The Revenge Hampton’s Getaway Sweepstakes sponsored by Lexus gave ABC viewers the chance to live like a socialite, thereby experiencing their own authentic slice of Revenge.
I brokered and oversaw the entire development of this first-of-its-kind partnership between Yahoo’s Into Now second screen app and ABC. The sweepstakes was sold to Lexus, thereby, augmenting this digital marketing partnership with valuable on-air promotion.
Fans were engaged on a meaningful level during the season's last two LIVE viewings. Viewers who watched the hit series LIVE could sign-in to Into Now's free app on their iPad, iPhone or Android, and tag the show to enter to win a one week stay at an oceanfront house in the Hamptons for two, complete with airfare and prize money.
In the app, fans participated in Revenge-themed trivia,
engaged in real-time conversations with friends and other
fans, and shared what they were watching directly to
their Facebook and Twitter feeds.
This exciting promotion included:
Incremental on-air and digital media buy provided by
Sponsorship fee to cover all prizing provided by Lexus
Overlay Season 1 DVD Pre-sale promotion in app
Two additional :30 spots in prime promoting the
sweepstakes paid for by Lexus
Over $2MM of media support across the Yahoo platform
for ABC's Revenge and the sweepstakes
(50M impressions in just three days!)
800+ press pickups covering this promotion including the Associated
Press, MediaPost, The Wrap (syndicated on Reuters), CBS news,
On 5/16/12: from 10-11pm, ABC freshman Revenge earned a 2.0 A18-49, 6.9MM Total Viewers and ran #2 to the second hour of CBS's Criminal Minds finale.
On 5/23/12: the season finale of Revenge finished as the #1 series in the 10 o’clock hour earning a 2.4 A18-49, 7.85MM Total Viewers beating out the season ender of NBC’s veteran Law & Order: SVU by strong margins.
Life is surely better when you're living like a Grayson!