franchise

 licensing.

As VP Marketing at Endemol Shine North America, I have been responsible for generating and leading marketing efforts for the company's franchise & licensed initiatives, ensuring that product marketing strategy, development and execution aligns with the DNA of the brand.
Collaborating with the North American Licensing Team, Press & Publicity, showrunners, Production, Post, Legal, Business Affairs, and across multiple FOX divisions, here is a sampling of licensed initiatives for which I led multi-channel marketing campaigns spanning across on-air and digital. 

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