As Endemol Shine North America's Vice President of Marketing, part of my responsibilities included generating and leading marketing efforts for the company's franchise & licensed initiatives, ensuring that product marketing strategy, development and execution aligns with the DNA of the brand.

Collaborating with the North American Licensing Team, Press & Publicity, showrunners, Production, Post, Legal, Business Affairs, and across multiple FOX divisions, here is a sampling of licensed initiatives for which I led multi-channel marketing campaigns spanning across on-air, digital, social, and consumer products.