In support of the 2012 Billboard Music Awards on ABC, I developed a marketing partnership with Sony Entertainment Network to create a branded channel for the show on their digital music service,
Featured songs that were offered to the service’s 1MM+ active users globally were from artists associated with BBMA. The channel received significant promotion on Music Unlimited’s homepage and on Sony’s sites, blogs and social media outlets.
MAGNUM ICE CREAM
As part of Magnum’s show sponsorship, Billboard secured Justin Bieber, Usher, Nelly Furtado, Jordin Sparks and Natasha Bedingfield to talk about their “pleasures” at work, play and giving back. “Pleasure” being the pinnacle of Magnum Ice Cream’s branding.
At the end of each video interview was a custom graphic promoting tune-in to the Billboard Music Awards on ABC. Each interview lived on billboard.com and
I spearheaded all legal approvals of the partnership, messaging guidelines, and creative asset development & placement as seen here.