program

cookbook

 

 

I instigated a partnership with the Association of Children’s Museums, a like-minded organization dedicated to inspiring kids to find their passion, to bring a 60-minute educational program centered around the MasterChef Junior Bakes cookbook to four selected children’s museums in the US. 
 
Highlights include:
  • Generated new sales channel for Clarkson Potter Publishing
  • Each museum reported record attendance on program days!
  • Local press coverage furthering MCJ brand
  • MCJ branded postcards distributed to target viewers
  • Each museum supported cookbook program on their website, social channels, newsletters and on-site postings. The MCJ sizzle reel played on a loop the day of the program in the museum.

  • ESNA Digital team created a flat graphic to post on MCJ Twitter/IG/FB page and tagged each participating museum in the graphic.

  • Clarkson Potter supplied 4 recipes & images from the cookbook for each museum to post online to promote their cookbook program

  • ESNA PR team worked hand-in-hand with each museum to generate media alert/press release, and, where possible, press coverage.

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