program

cookbook

I instigated a partnership with the Association of Children’s Museums, a like-minded organization dedicated to inspiring kids to find their passion, to bring a 60-minute educational program centered around the MasterChef Junior Bakes cookbook to four selected children’s museums in the US. 

Highlights include:

• Generated new sales channel for Clarkson Potter Publishing

• Record museum attendance on program days!

• Local press coverage furthering MasterChef Junior brand

• MCJ branded postcards distributed to target viewers

• Each museum supported cookbook program on their website, social channels, newsletters and on-site postings 

• The MCJ sizzle reel played on a loop day of event

• Custom flat graphic posted on MCJ Twitter/IG/FB page tagging each participating museum in the graphic

• Clarkson Potter supplied 4 recipes & images from the cookbook for each museum to post online to promote their cookbook program