program

cookbook

MCJ-Bakes-cover.jpg
I instigated a partnership with the Association of Children’s Museums, a like-minded organization dedicated to inspiring kids to find their passion, to bring a 60-minute educational program centered around the MasterChef Junior Bakes cookbook to four selected children’s museums in the US. 
 
Highlights include:
  • Generated new sales channel for Clarkson Potter Publishing
  • Record museum attendance on program days!
  • Local press coverage furthering MasterChef Junior brand
  • MCJ branded postcards distributed to target viewers
  • Each museum supported cookbook program on their website, social channels, newsletters and on-site postings 

  • The MCJ sizzle reel played on a loop day of event

  • Custom flat graphic posted on MCJ Twitter/IG/FB page tagging each participating museum in the graphic

  • Clarkson Potter supplied 4 recipes & images from the cookbook for each museum to post online to promote their cookbook program