Spearheading ABC's marketing partnership with itunes, we secured unprecedented levels of show promotion for new series launches.
By providing exclusive pieces of show content, we were able to open a store front for the series early and obtain front page carousel show promotion.
This increased exposure on the platform often translated into a boost in season pass sales for several other titles.
I initiated ABC’s branding and promotion on hulu, and devised promotional programs that extended network reach and sampling (e.g., ‘first look,’ pilot screenings, first act releases).
Fostering this partnership, I liaised on upcoming show strategies and relevant launch information to maximize cross-promotion and new show discovery opportunities within the site.
Also, I operated as the “brand police” keeping a constant eye on up-to-date creative assets (logos, title treatments, loglines, etc.) and network branding across the site.