Family Food Fight
Partnering with Pinterest on a 4-week co-branded campaign, I spearheaded development of this partnership with Pinterest, ABC and Ayesha Curry. Producing weekly IG Stories with the host of FFF, Ayesha Curry, allowed us to market the show to Pinterest's 285M users and Ayesha's 7M followers.
4-Week Co-Branded Campaign = 2.5M impressions!
Every Thursday, Ayesha took to her IG Stories to share a recipe that she makes for her own family and is based upon that night’s FFF episode, with a swipe up to get the recipe and some of her featured products, as well as drive followers to FFF pinterest board.
Pins would link to shophomemade.com for the full recipe
With Pinterest’s 285 million+ users and focus on lifestyle and cooking content, this was the perfect platform to partner on the show to reach an engaged audience.
+weekly social promotion on Ayesha (7M) and Pinterest’s IG stories (1M followers)
Ratings Success!! .6 (P18-49), 2.9M total viewers!