Iams UK & Ireland partnership with The Secret Life of Pets delivered $5.7MM in total media including a robust $1.6MM TV spend featuring a clever tie-in to IAMS 'What pets eat isn't always what pets need' campaign.

I spearheaded development and creative tie-in of this co-branded TVC.

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I led development of this impactful promotion to deliver 1.5M branded packs, clutter-busting POS and digital support to cross promote a PETS themed trip give-away...with your pet, of course!
POS $1.5MM 
1.5MM ON-PACK
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