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Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
Dwayne Johnson
![](https://static.wixstatic.com/media/f16bfa_98193079a9174fccacc2aff3da3d9dcb~mv2.jpg/v1/fill/w_75,h_86,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/f16bfa_98193079a9174fccacc2aff3da3d9dcb~mv2.jpg)
Family Food Fight
Cindy Olsen
marketing. branding. creative content. consumer engagement. partnerships. publicity.
![](https://static.wixstatic.com/media/f16bfa_94643f9e108f43f58ac011b3034bb65af000.jpg/v1/fill/w_99,h_56,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f16bfa_94643f9e108f43f58ac011b3034bb65af000.jpg)
![](https://static.wixstatic.com/media/f16bfa_43192eb91a7145818117eee4114e1a98~mv2.jpg/v1/fill/w_254,h_70,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/f16bfa_43192eb91a7145818117eee4114e1a98~mv2.jpg)
![](https://static.wixstatic.com/media/f16bfa_98193079a9174fccacc2aff3da3d9dcb~mv2.jpg/v1/fill/w_75,h_86,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/f16bfa_98193079a9174fccacc2aff3da3d9dcb~mv2.jpg)
Iams UK & Ireland partnership with The Secret Life of Pets delivered $5.7MM in total media including a robust $1.6MM TV spend featuring a clever tie-in to IAMS 'What pets eat isn't always what pets need' campaign.
I spearheaded development and creative tie-in of this co-branded TVC.
![](https://static.wixstatic.com/media/f16bfa_ac673f90bdd94b84a18549c7f1699e99f000.jpg/v1/fill/w_99,h_56,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f16bfa_ac673f90bdd94b84a18549c7f1699e99f000.jpg)
I led development of this impactful promotion to deliver 1.5M branded packs, clutter-busting POS and digital support to cross promote a PETS themed trip give-away...with your pet, of course!
Print Ads
POS $1.5MM
1.5MM ON-PACK
STICKERS
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